Go Where There Is No Path by Christopher Gray

Author:Christopher Gray [Gray, Christopher]
Language: eng
Format: epub
Published: 2021-08-03T00:00:00+00:00

There is a category in intellectual property law that includes what are known as “trade secrets,” which you want to be sure to protect with whatever resources you can find. For one thing, if your app, for example, uses technology that is based on a proprietary algorithm, that adds enormous value when you go out looking for investors. This value can be reflected in high-level research, data studies, or trade secrets for production processes—like a specific formula or special chemical that creates a higher demand for a product. For another thing, when you have a trade secret that is protected, it tells others that your developed idea is that much harder to steal. Because it’s secret!

Here’s an interesting lesson that came my way once I got to college. Much to my surprise, when I combined hood wisdom with everything I could learn in an academic setting, it was soon evident that one of the best ways to differentiate an idea from those of other people is to think about the same questions used for college and scholarship essays: What’s my story? What sets me apart? How do my goals and dreams fit with the foundation’s parameters or the institution’s goals? In other words: What sets my idea apart, and how can I tell that story? When you’re ready to go out and get buy-in, you can address questions that come from others: How does my idea/product/company align with the goals of investors or employers? When you are trying to reach customers or an audience for your products as an entrepreneur, the questions continue to be similar: How does what I’m marketing solve a concern or add value to the lives of the greatest number of people? Taking it one step further, as a social entrepreneur, you might ask: How does my company seek to address existing problems facing society as a whole?

None of these protections and questions guarantees you a successful outing the first time you decide to take your idea off the drawing board of your imagination and turn it into a marketable product or other entity.

And so, as the wisest leaders in the field will tell you, be prepared to fail—but be equally prepared to learn the lesson from that failure and how not to repeat it. Be prepared for rejection and competition too, on whatever turf you’re staking out while going along on your unconventional path.

My reasons for emphasizing all of this should become clearer up ahead.

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